We are back with yet another conversation with two marketing stalwarts, that will bust some marketing myths and reveal new threads for you to think about.Team InsideIIM went to SDA Bocconi School of Management, where we had an insightful chat with Andrea Rurale and Stefania Borghini of Bocconi University, Milano, Italy, who were visiting the campus. We got to talking about all things marketing, and what brands think about when crossing geographical boundaries to establish their businesses.
Andrea and Stefania talk about the various marketing campaigns brands have come up with that help them build a persona, and stand for a purpose, and how that helps consumers to feel deeply about the brand and hence engage with it. Consumers aren’t actively looking for new products to engage with and go about their day trying to make ends meet. So in order for a brand to capture the consumer’s attention they need to actively inform the consumer about their presence to develop familiarity in the consumers’ mind. This is just one of the many nuggets of invaluable insight that Andrea and Stephania share with us.
In the world of an ever-increasing number of Ps of Marketing, the conversation is a must-watch for every aspiring marketeer.
