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How Brands Capture Consumer Attention, Ft. Andrea R & Stefania B, SDA Bocconi
We are back with yet another conversation with two marketing stalwarts, that will bust some marketing myths and reveal new threads for you to think about.Team InsideIIM went to SDA
How Netflix Uses Data Science: A Case Study Quiz
Here’s your chance to build a career in Data Science. Do you always wonder how the data is being used by big firms? What could be the technology behind it?
How Apple, Uber, Netflix Create Experiences | Brand & Experiential Marketing Ft. Rajesh Srivastava
Do you remember the Volkswagen’s Piano Staircase video that took the ad world by storm in the late 2000s? Going the digital way, Comedy Central’s bold and iconic The Trump
How Uber, Netflix, Amazon Drive Our Habits And Behaviour | Ft. Rajesh Srivastava, IIM Bangalore Alum
We all must have heard the famous saying, ‘Change is the only constant’. Well, this applies to business as well and the rules of businesses are constantly shifting with the
Marketing Lessons From The Education Sector - Konversations Unplugged #7
Does education need to be so serious all the time? What kind of a mix should education brands go for? The business of building brands in the education sector and
Marketing Lessons From Bollywood - Konversations Unplugged #5
First, there was the Opera. Plays, and live performances preceded the invention of the camera. But the camera brought the 70 mm silver screen to the world. And there was
Business Analytics - Dejargonised - Learn With InsideIIM & MISB Bocconi
Talk Geeky to Me. The day isn't far when people will start using this as a pick-up line. And why not? Geeks are going to inherit the earth. Do you
Business Analytics - Dejargonised - Learn With InsideIIM & SDA Bocconi Asia Center
Talk Geeky to Me. The day isn't far when people will start using this as a pick-up line. And why not? Geeks are going to inherit the earth. Do you