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From Cheetos to Kinder Joy : Why Do Kids Buy? | Marketing Resources
Kinder Joy

From Cheetos to Kinder Joy : Why Do Kids Buy? | Marketing Resources

21 Sept 2020 · 1 min read

We are a group of students in our 2nd year (PGP2, as it is popularly known) at IIM Ahmedabad . We undertook a really interesting course- "Psychology of Promotions" and undertook a study to assess the…

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