Rural Marketing
How These MBA Students Built A Brand In The Rural Space
Most B-school students come from urban settings, and work with brands that pertain to a target audience from the same. However, there is a plethora of products and services that
Utsaha - The Rural Marketing Fair By IIM - I
“UTSAHA” as the meaning goes in Hindi was started “with a passion” for understanding the consumer behaviour of people in rural India. 70% of the population residing in rural India
Haats, Melas, Puppetry, Mandis - Rural Marketing Promotion Strategies - Deepika Mallyk, IIM Bangalore
Approximately 75% of Indian population resides in villages. Hence for many brands, rural markets are gaining importance. Most the consumer brands such as HUL, ITC, and Dabur which got saturated
A Mobile Shop In Rural India - The Real Life MBA
We try to understand the business environment in villages and we get a brief idea due to topics such as Marketing to Bottom of Pyramid. Many marketers are identifying villages
Romancing Rural India - Summer Internship at ITC
It was 5:34 A.M. No time for any self-respecting human being to be getting up and about. However, here in the northern states of India, the sun is more eager
HUL, M&M , Eko India to use IIM Indore's unique Rural Marketing Research Festival to gain consumer insights
It is around that time of the year when students from IIM Indore gear up for their annual rural marketing research initiative, ‘Utsaha’. This marketing research is conducted to cater
