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The A-B-C of Marketing a Low Budget Film in India

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Avinash Upadhyay

An important factor which you might have missed is that a movie having good music. If you try to analyse movies based on ROI, last year Aashiqui 2 and ABCD were among the top. Even recent example of Ragini MMS 2 (Baby doll!!) simply states the same fact. A small budget-movie with mass appealing songs, an "average" story, and a proper marketing strategy can make the movie break all barriers.

30 Apr 2014, 01.11 AM

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RAGHAVENDER SRIDHAR

as you rightly pointed out. The marketing is the make or break for a low budget film.

30 Apr 2014, 01.46 PM |