ABGLP- WOO ME
ABGLP-WOO ME
Why Aditya Birla is big in my life.
The words “ADITYA BIRLA GROUP” not only makes us remember the brand but also indulges a feeling of belongingness within us. From Peter England, Louis Phillipe in fashion to Vodafone in Telecom and to Ultra Tech in cement industry, ABG group has been an indispensable part of our life. For me ABG happens to be present in almost all spheres of my life. The Zoo-Zoo Vodafone Advertisement never fails to take me by surprise and always cheer me up. I also relate closely because Vodafone was one of the few Indian mobile carrier service providers who gave their customer a fast data network. Whenever my friends start picking on me due to my old fashion sense, brands like Forever 21, Peter England gave me respite by not only providing me with lots of choices but also gave me the products where I found myself comfortable. Another thing which instigates sense of belongingness towards ABG is that it’s an Indian based corporate and basically when I see the astonishment on people’s face when they come to know that Pantaloons or Van Heusen is owned by none other than ABG(an Indian based corporate), it gives a sense of pride as well. ABG is also famous for its activities related to Corporate Social Responsibility with its slogan ‘Big on Smiles’ where it reached almost 5000 villages and helped 7.5 million people. This instigated a feeling of social awareness and emphasized on the notion of giving back to society among the users as well as made them proud which in turn increased brand loyalty.
How I overcame the challenges to achieve my ambitions in life so far.
Challenges are part and parcel of everybody’s life and I am no exception to it. My first ambition was to get into a good b-school which would help me to develop personally as well as professionally in an efficient manner. Biggest hindrance in order to achieve that was my health because I had to undergo an operation due to blockages in my nose. Due to this I had to take a break for a year after my graduation and this time period was very difficult for me as I was physically as well as emotionally disturbed. With the help of my parents and friends and guidance of my teachers I was able to prepare myself all over again for the competitive exams and was able to secure admission in Narsee Monjee Institute of Management Studies, Mumbai. This experience taught me that perseverance is the key to achieve one’s goals. Aditya Birla Group also works on this principle. They are always open to innovation and are always willing to keep trying to achieve their goals. This is one of the main reasons why ABG is one of the world’s most reputed brands. Another thing which I could relate to was the fact that I always try to venture into new opportunities and never give up when I face failure. Despite the hurdles that I have faced I was able to turn my ambition into reality and I feel that it is imperative for all of us to learn from our mistakes and to never give up.#NMIMSMumbai#ABGLPWooMe