ABG’s impact on my life :
In today’s day and age, brands and their products have a huge impact on our lives. So much so that they even help us shape our lives to a certain extent. My case is no different. I have been exposed to a lot of brands and products in my life, be it through my peers, family, college seniors at IIFT or the celebrities that I follow. Many brands have come and gone at different stages in my life, but one organization, with their seemingly innumerable brands has always been there, all through the course of my journey. It has had a subtle but important impact on my life. People know the company from the wide variety of products they have to offer. Be it textiles, construction or automotive industries they are present all around us with different names and forms. So, by now it is pretty evident, I’m talking about the Aditya Birla Group (ABG).
I still remember my school days, when my mother would cook food and wrap it in the “Freshwrapp” Aluminum foil to keep it fresh and hygienic. My mother always used “Freshwrapp” to ensure that I had warm and hygienic food even though it was prepared hours ago. That was my first interaction with an ABG brand. As I grew older and started going out with friends, my parents, who were always worried about my whereabouts, got me a phone with an “Idea” sim card installed on it, so that they can call me whenever I was late to return home. Recently, after joining IIFT, it is imperative for me to look presentable and smart. But lack of money is always an issue. I always look for clothing brands which provide me with great quality of products at an affordable cost. For this, the nearby Pantaloons store is my go-to place. I buy clothes, from that store, in bulk because they are pretty economical and have great quality. I also never miss out on any opportunity to avail their offers to get extra discounts, cashback or free products.
The funny thing is, back in the day, I never realized that all those brands and products that I was using, directly or indirectly, belonged to one organization i.e. the Aditya Birla Group. Through their multiple brands and products, ABG has had a huge impact on my life and the lives of several others. I cannot imagine my life without those simple but effective products. Their presence has helped improve the quality of my life and to raise my standard of living. I will always be grateful to ABG for the way they have assisted me in the course of my life and have made my life easier.
The challenges I overcame to achieve my ambitions :
I always believe that challenges are a vital part for the growth of any individual. I have had to face many challenges in life, to achieve my ambitions. Some of the challenges include staying away from my family at an early age, facing academic failures, family problems etc.
I believe to face any challenge in life, one must always stay positive and, as a principle, I try to practice it. As they say, “Half of the battle is won in the mind”. Even as a management student at IIFT, it is important for me to stay positive in every situation because the life of an MBA student is highly challenging. Mentality also plays a huge role in the way we perceive a challenge. If we see a challenge as invincible, we are bound to fail. So, it is important to realize that the more challenges we get in our lives, the stronger we become as individuals. I have always tried to perceive challenges as a learning opportunity and have tried to use them to improve myself.
Apart from this, persistent hard work and dedication is also required if one has to overcome the challenges they are facing. For example, when I failed in multiple subjects in the second year of my under-graduation course, I decided that instead of feeling demoralized and dejected, I will work as hard as I can to clear all of my backlog exams. So, in the following year, I set a benchmark of hard work for myself and tried to achieve my target every day. As a result, I cleared all my backlogs in the first attempt itself.
The feeling that one gets after overcoming one of the hardest challenges in life is the sweetest emotion, he/she can feel. Facing challenges is not an easy thing to do, but with the right approach one can face any challenge in life, with a lot of ease and comfort.