I still remember the time when shopping malls were a novelty around my neighborhood. They were opening around every corner with great fanfare and were the main attractions for teens and adults alike. Not many were as aware about the environment back then as they are now. Plastic bags were handed out unscrupulously by every store one went shopping to at these glistening malls. Yet, More stood out. Even when caring about the ecosystem wasn’t as urgent as it has become now, More was the one to introduce good quality, durable jute bags. In spite of the general ignorance of the masses, ABG’s More chose to care – not just for its customers but also a great deal for the future. It is no wonder that the retail store left a great lasting impression on a teenage, fairly un-“woke” me.
ABG’s UltraTech Cement has become synonymous with good engineering and a sense of patriotism. Brands like Louis Philippe, Allen Solly, Van Heusen, Peter England and People have brought international fashion home to cater to the broadening clothing preferences of a rapidly globalizing India. “What an Idea Sirjee!” and “Get Idea” are phrases that have taken permanent residence in the hearts of millions of Indians as we seem them being used in daily conversation. Ananya Birla is proving herself time and again, as a true rock star representative of millennial India. Aditya Birla Group is big in my life because it makes me hold my head high with pride as I carry a Van Heusen bag – I know I not only have bought quality goods but also have bought them from an enterprise born and bred in my own country.