As a kid we used to watch advertisements of Idea cellular of campaign “What an idea sirji!" Having Abhishek bachchan in it and also of campaign Ultratech cement-the engineers’ choice. Both of the advertisements was having one thing in common, Aditya Birla logo at the end of it. That thing stuck in our head that one company is providing telecom service and manufacturing cement also. That was the first impression of Aditya Birla Group in my mind.
ABG is connecting many people to their loved ones through idea cellular. ABG also helped many to get connected to internet by providing 3G smartphones at affordable cost. The wide range of clothing brands of ABG, like Van Hussen, Louis Philipe, Allen Solly, have become major part of life for many business professionals. Pantaloons have grown to become one stop solution for all clothing needs. Aditya birla capital has been adding values to the people’s lives through providing them finance and increasing value of their money.
ABG has been part of life of many people indirectly also. Like, if you are beverage consumer, so you might have used can which has been rolled by Hindalco or recycled by Novelis. You might have travelled in many vehicles whose tyres was made with help of Birla carbon. You might have also used farm produce that have been made with help of Birla Shaktiman fertilisers. Supply of electricity to your house is also made possible by Aditya Birla Insulators.
Aditya Birla Group has been touching upon many lives directly and indirectly through its various businesses operating in 34 countries.
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