MBA Alumni3 minutes

The Role ABG Has Played In My Life - Veenisha Bhatia, NMIMS Mumbai

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veenisha Bhatia
veenisha Bhatia

There is a quote, “Accept the challenges so that you can feel the exhilaration of victory”.

Being born and bought up in a small town, where the quality of education you can get is only up to Higher Secondary, for graduation I shifted to a city 3 hours from my home town, after being raised up in a joint family and moving to a city totally different from my hometown was the biggest challenge.

The challenge was not only to adjust in a new city, manage expenses, manage studies but also to adjust with the people who were born and bought up in the big cities. Every task required an extra effort to prove myself. There were times when I had thought of going back to my hometown.

The four years of my time away from home taught me the real lessons of life. The years were full of challenges which motivated me to work hard in academics, participate in competitions and get a campus placement.

I completed my graduation by securing a Gold Medal as the college topper and thus the challenges gave the true happiness of the victory.

Why Aditya Birla Group is big in your life’.

Aditya Birla Group is big in my life for the brands that it offers. There are memories associated with this brand at each stage of my life. I have seen the construction of my house, loading and unloading of ULTRA TECH Cement wondering how a grey looking powder could be so powerful to construct houses, I have seen the hard work of the contractors and labours at the construction site, in yellow UltraTech caps, constructing the dream house of my family.

It was the time when I had to move away from my home for my graduation, returning back to the hostel on Sunday night was sad. Thank you Freshwrapp for serving Mom’s food and love fresh.

The first job is the most awaited day in a person’s life, I watched my dream come true in Van Heusen’s apparel. It gave me the power to choose from the collar to the cuff and everything in between. It gave me the confidence I carried in my interview.

When I think of fashion, I think of FOREVER21, PANTALOONS and ALLEN SOLLY.

TV Commercials on what an IDEA sir ji, and an IDEA can change your life addressed different issues in India like Control Population, for the people and by the people and various ads on different Indian festivals leaving a strong social message gave a strong connect with the IDEA brand.

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The Role ABG Has Played In My Life - Veenisha Bhatia, NMIMS Mumbai