Undergrad Throwback - Yeshna Arya - SIBM Bengaluru

Being an engineering undergraduate student in India, wishing to take up a project in Aeronautical and dreaming of building a microlight is easy said than done. We undertook a project to build a mocrolight, using T21 series Aluminium, in our Final Year of Undergraduation. Not only was it difficult to design, and plan the complete manufacturing process, finding the right aluminium was a major challenge that we faced. After a thorough market research, we concluded Hindalco was our sole source. Hindalco not only has a wide customer base, but a well-built distribution system along with a huge variety. We managed to get the right type of Aluminium! Aditya Birla Group is spread across different verticals. When I read about Aditya Birla Group their 5 core values of Integrity, Commitment, Passion, Seamlessness and Speed defined to me what the brand stands for and the experience I had with it. It’s the commitment of the brand to create value for each customer alike that makes Aditya Birla Group stand out and that’s what makes it a big part of my life.