" What An Idea Sirji"
.The very first ad campaign that i remember from my childhood is Abhishek Bachchan campaigning for Idea.It was summer vaccation of 2008 and i saw an ad on TV set in which there is a speaking tree and which is about to get cut for the paper and here comes the innovation about e-paper e-media which never before any media agency has tought of that and the change happened. ABG is truly the brand that has touched the heart of every citizens of country. I remember how "idea" ad campaign highlighted the caste discrimination using "caste war campaign" and using numbers in place of person's name or surname. Truly said its the innovation that drives any business and ABG has this in its genes.This is how a child from proud so called "tier-3" city of country started loving a brand and lived his childhood in beautiful memories of advertisement.
I remember the day when the 1st big result of my life come -10th boards.I was fortunate enough to get the good grades in that and on cloud 9 because i going to get my first cell phone by my dad,we went to a local retailer and i clearly remember when dad asked the retailer to give "Idea" sim i told my dad "What an Idea Sirji.
This is how ABG is attached to my memories.Its 19 years since that day i've never given a thought of changing the operator,this the trust ABG has build in me.The first thing that comes to my mind when someone say ABG is trust and values.It takes a lot for a business to achieve this and to sustain this legacy from years to years and ABG is one of the pioneer in maintaining customers trust and bring one customers under the umberella of ABG family.
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