What's Happening Around The World - September 24 - October 1

• • The war between US and North Korea seems closer to reality as Donald Trump has suggested his aide and the liaison Tillerson to halt talks and focus on actions. It’s even scarier to think of the North Korean tyrant’s reaction to this quip of Donald Trump.
  • France has witnessed yet another horrid face of Islamic terrorism in the face of a fatal attack at Marseille train station. A man reportedly killed 2 women with knife after shouting “Allahu Akbar”.
  • Fanning the fire of referendums that got triggered a few years ago with the referendum of Scottish independence, a sect of Spanish civilians is pushing it hard for a Catalonian independence referendum. They’ve sadly opted for violence and brash protests as the succour for fulfilling their cause.

From the World of Marketing:

• • AirBnb, in its quest to make inroads into the Indian tourism and travel industry, has joined hands with Jet Airways to boost its visibility and expand its user base by luring those travelling by Jet Airways into lucrative offers. However, I’m not sure that whether the customer set of Jet and the target customers of AirBnb are a good match!
  • India’s top real estate aggregator website magicbricks.com has taken a big leap by foraying into the luxury segment in great style by introducing an immersive virtual experience of some of India’s most enviable properties. The move is likely to open new avenues for the website thereby inviting high ticket price customers to its gates.

A Peek into the Politics:

• Former BJP stalwart Sinha’s caustic remarks on FinMin Arun Jaitley’s style of reforms has invoked a hot debate on whether the reality of the progress of Indian economy in the past 3 years is actually as grim as broached by Sinha or is the situation still under control?
• Theresa May is still reeling under the grave after-effects of the Brexit referendum, vacillating between choosing her own party and her country’s interests. When she has finally been able to mend the expectations gap with Brussels, a rift has surfaced between her and her party members.

This is it for this week. Happy Reading!