Challenges are a complementary gift of a package called as Life. Everybody in his/her life faces challenges at various stages of life, either be it personal or professional. People generally do step away whenever they see an upcoming challenge, they prefer to be in their comfort zone but the most important point is that one can’t reach the top of the summit by just staring at the foot of the mountain.
In my case it is important to face the challenge, understand it, chalk out the strategy and then act on it. One of my experiences of facing a challenge and overcoming it would be that of Acrophobia, fear of heights. When I was a kid I was always fearful of heights, whether be its peeking through window of a high building or climbing a tree. While studying in school I got an opportunity to join a trek program in which students from different schools were participating, sensing it as an opportunity to run away from studies I enrolled for the program. When the trek began then I realized what I had signed up for, tough terrains, steep climbs and vociferous valleys frightened me to those extent which I never could’ve thought of. There was never any option of going back hence I decided to keep calm, adapted to the tough situation and with never-say die attitude I completed the trek along with my group within due time. This experience made me see Mt. Kanchenjunga right in front of my eyes. It made me travel to a height of 3,636 m and helped me in overcoming my fear of heights. Adding to it I was also certified by National Adventure Foundation, West Bengal Chapter. This incident made me realize that no matter how tough the path appears to be with courage, determination and will power one can easily face any challenge.
Aditya Birla Group, a US $44.3 billion corporation and an organization in the League of Fortune 500 is one of the most popular conglomerates in India. The organization operating in more than 35+ countries with more than 120,000 employees has touched every one of us at various stages of life.
Aditya Birla Group has been omnipresent in our country with its business in 14 different industry sectors with popular brands such as Van Huesen, Forever 21, Allen Solly, Freshwrapp, Hindalco Everlast, Pantaloons, Ultratech Cement and many others.
I still remember my childhood days when an advertisement of Grasim was telecasted and how being a child I always wanted to be on the other side of the screen and wearing those suits. The persons wearing the suits of Grasim displayed an excellent character of suave, confidence and class which I always wanted to replicate on myself. Even prior to joining IIFT I was desperately looking out for a Grasim Suit but unfortunately I could not get my hands on it.
It has presented Indians with so many options when it comes to apparel industry. The presence of Pantaloons, Peter England etc. provides a lot of options to choose from because of which shopping has never been an easy option for me.
Aditya Birla Group has also not let the insurgency of the western companies and brands take over the Indian masses. It’s marketing strategy, quality production and optimized operation has made it one of the most influential brands of our generation. It is difficult to find any organization similar to that of Aditya Birla Group which has served India and Indians in such a diligent manner.
