Aditya Birla Group has been there for over an century. It had directly or indirectly impacted our lives in one way or the other. One example can be in the space of retail – as a kid I always use to think that Louis Philippe, Allen Solly were non Indian brands providing exceptional choice of clothing.
The product that I have personally used a lot is in the space of Aditya Birla’s financial services. It has been helping people create wealth for a really long period of time. Its products in every space – tax saving mutual funds or risk oriented small cap funds has helped people meet different financial goals in there lives. It also has been present in financial services since more than 20 years now and has been able to provide exceptional returns. The most amazing part of the offering is that it has products for almost everyone’s need – from insurance to mutual funds to life cover to asset management. Another viewpoint is that ABG has been able to leverage the use to technology to an extent where the website is more responsive, more interactive and easier to use. Lastly the engaging part where I personally used the customer support twice and the team was very kind enough and patient to listen to my queries and answer them. This shows the commitment to provide exceptional services across all levels of engagement.
