Aditya Birla Group, the third largest conglomerate, was established by Seth Shiv Narayan Birla in 1857. It spans across 35 countries and provides livelihood to approximately 120000 people. There exists not a single walk of life where Aditya Birla Group hasn’t made an impact, be it metals, fashion, retail, construction, mining, e-commerce, financial services, telecom, IT, ABG has left an indelible mark on the society. Right from the time of our birth, till the time we take last breath, we are associated with ABG in some form or the other. Usage of ultra-tech cement in buildings, Aditya Birla Capital for financial services , branded apparel ( Pantaloons) ,mobile networks Vodafone Idea and so on , form a part of the ABG conglomerate.
Also, it is interesting to note that the group has a revenue of $44.3 billion with a legacy of over 150 years. This clearly explains that the group has managed to decipher the needs of the society in all walks of life and has effectively catered to all those needs. It analysed all the possible market segments where it could make an impact, penetrated them at the right time using apt technology.
The company launched the private equity fund in 2011 after it realized the growing awareness among the masses and consumer sentiment. It launched an online portal and adeptly adopted new technology with a view to upgrade itself. It studied its competitors thoroughly and managed to capture considerable market share.
Above all, it correctly tapped on the emotions of the people. In this way, it created a considerable market share for itself and managed to intertwine with the lives of the masses so much so that it has become BIG , not only in terms of share price but also in terms of emotional price!
#NMIMSMumbai #ABGLPWooMe