What is BIG?
BIG is when you impact lives around you!
BIG is when you innovate and bring a positive change around you!
BIG is when you transcend horizons!
BIG is when you transform the way businesses operate!
From touching an average individual in the kitchen to a farmer in the fields to making vehicles lighter through Hindalco and making travel safer through birla carbon. From being the choice of fashion for every alternate individual to empowering masses. From building paths through Ultratech cement to making distances disappear through Vodafone-Idea. From making personal finance simpler to securing lives through Aditya BIrla Capital. This is just the tip of the iceberg. Aditya Birla group has been constantly defining and redefining BIG. Since its inception in 1857, the company has been striving to make the world a better place. As the mission statement of the company says, the company aims to satisfy every stakeholder associated with them, namely the customers, employees, investors and society at large. In short, they are taking India to the world!
As an individual, a student to be particular, ABG has been instrumental and plays a significant role in the way I sail through a day! Right at the beginning of the day, at the simplest of things lies ABG i.e. Freshwrapp. This has been one particular product which has been a part of my life since a decade now protecting the food I pack. Long before that is out of my mind does ABG remind me that the roads I commute and the buildings I come across, many out of which are made by their products like ultratech cement which has also been a crucial part of what every Mumbaikar is proud of, The Bandra- Worli Sealink. Not to forget, ABGLP reminds me that every second tyre on the road is made safer by Birla Carbon. Now, it comes down to a very general aspect of my existence at-least, i.e. clothing. ABG simplifies clothing for me because of the plethora of choices it gives me to choose from. Be it budget friendly apparel from Pantaloons or luxury brands like Ted Baker or Simon Carter, I never have to worry about what I wear. Between all of this, in fact even before all of these comes the essence of existence of the 21st century - Communication. With Vodafone-Idea, the leader in today’s telecom world, it is needless to say that distances have been disappeared and communication has been simplified through the various services and plans it provides to an average individual like me. Liife would have been way more complicated if it weren’t for the Aditya Birla Group!
In short, ABGLP is
ADDING VALUE, ADDING PURPOSE, BEING BIG IN YOUR LIFE!
#NMIMSMumbai #ABGLPWooMeSeason2