Why Aditya Birla Group is big in my life? - Jivesh Kaul, NMIMS Mumbai

The Group’s radical shift from being architects of a global India to a powerhouse across the globe & various sectors has now led to the understanding of how ABG is a big part of peoples’ lives at every step. Before today, I did not know Aditya Birla owned or is partner with so many brands in India. I have used many of the brands under Aditya Birla group and I am a fan of quite a few of them. Brands like Louis Philippe, Allen Solly, and Van Heusen are my go to brands for casual wear. Again, there is no need to go to each outlet separately when you can get them all in pantaloons strategically placed in every big city. Customer service provided and ease to exchange my product is what I admire. Well, Aditya Birla Group has played a big role in my life as well our country, from Ultratech Cement to build my house and fulfilling so many dreams of people around the country, to using Vodafone Idea cellular along with the 390mn consumers, to being official partner of premium brands like Hackett london, the way it has disrupted the markets and diversified into so many segments, fascinates me. It has a great marketing strategy and until now, it was big in my life because of the products I had used, but being an MBA student, I would instead focus on how learning marketing and management from Aditya Birla group is going to be big in my life. #NMIMSMumbai #ABGLPWooMe