Aditya Birla Group has made my life easier!!- ODCL TISS Mumbai

Aditya Birla Group, Indian
multi-national
conglomerate is the third-largest conglomerate in India. Why it is big in ‘my’ life? It should first follow from so many fashion brands they represent to pick from. Being colossally inclined in the direction of fashion, I am fond of purchasing ABG branded clothes in-house and other trademarked apparel via brick-and-mortar and online stores. One moment that I can recall is when I needed to purchase formal apparels. I had my first ever job and I was exhilarated to shop for formal clothes. However, I do not want that to get very heavy on my pocket as I was yet to get my first salary. After walking through many stores in Delhi, I finally decided to go for Allen Solly. I found its clothes best fit for me as well as for my wallet. I won’t say there were no better brands apart from Allen Solly, however, I can surely say that this was the brand I ultimately purchased most of my clothes from. They were quite reasonable plus they looked really good on me in the trial room. Apart from that, I purchased a suit for my husband at quite a reasonable price and gifted that to him. He was so happy that he complimented me for excellent shopping skills.

Once I went to Gulmarg to visit my husband. We were traveling in cable car along with some more people to go on more height and I was really worried that I won’t get any mobile network there as we were going to spend almost half day there. I went there and I was surprised to see that I had a decent quality mobile network when almost all other people had no network or negligible network in their mobiles. The next thought that came to my mind was that I am carrying a nice ‘idea’ in the sim slot of my mobile. I had no special bond to the brand ‘idea’ and I really take some time to trust a brand. But yes, the brand ‘idea’ got my trust. Off course there will be locations where 'idea' should not perform that good, but it worked for me when I had the least expectations. I have great experiences of ABG and would recommend it to whoever is reading this story.