When talking about Indian businesses, the first names that come to many of our minds are Tata and Birla. These big names are closely associated with almost every individual of our country at some point or other. For many days, I didn’t know that Birla group is so closely associated with me.
Starting from childhood, the first super market that I visited was Trinetra, which was later acquired by the Aditya Birla Group and rebranded it More. I always wanted to buy ‘more’ whenever I visit the More super market. Pantaloons, Lifestyle or Forever 21 will be my choices for shopping. My choice of clothes at these stores makes me look pretty and trendy in any party. Idea has been an integral part of changes in my life since I started using my mobile phone. The first time I wore my ‘Van Heusen’ blazer, I looked so professional. My father prefers Louis Phillipe ,Peter England or Planet fashion. Ultratech cement has been the first choice to engineers as well as households for quite a long time. My mother wraps food for us while we are on travel in Freshwrapp aluminium foils made by Hindalco and few of my friends’ family funds are managed by Aditya Birla Capital.
All these brands that I mentioned have a common significance that they belong to one giant organization – Aditya Birla Group. Knowingly or unknowingly, Aditya Birla Group has been an integral part of my life since my childhood. It has been with me and my surroundings at any point in time.
