In the world where every product and brand is trying to grab your attention, there are some which stands apart and mesmerize you with their utility and value creation. One such brand is Aditya Birla Group. It is said that on average a person in India comes across 450 brands daily in one way or another. Without doubt, Aditya Birla Group (ABG) tops this list. From the cement in your wall to shirts and aluminium in your car, ABG is one such group without which our life may not be same as we know it.
I still remember the day when I got my first mobile phone and as a child, I never realized the connection of IDEA is a subsidiary of ABG. Sometimes one may be completely amazed by the presence of a brand in all corners of their life and may wonder how a company founded in 1857 is in the league of fortune 500 with over 120,000 employees from 42 nationalities. All of this goes back to the culture and values instilled by Mr. Seth Shiv Narayan Birla years ago, you may be in India or half way across the world, ABG would be there on whom you can rely on for any product.
As the campaign said, “Big in your life”, it is without doubt that ABG has touched lives by creating and delivering big value to its customers across the globe and reaching to more than 7.5 Million across 5000 villages with its CSR activities.
Let us now talk about the reach of ABG in our lives, shall we? Remember the time when you had to apply hazard breaks in your car and you saved a life, well say thanks to ABG for its Birla Carbons that have made your car safe to ride in all conditions. Oh, you started your journey of MBA life picking heavy bags of luggage and travelling via Indian railways, wonder what kept you safe here too? The Birla Copper with its high tensile strength and ductility. Ever missed your family after a tiring, long and hectic day? Well, smile because ABG helped you bridge kilometers and brought your family close with IDEA cellular. The nervousness before your first job interview? Thanks to ABG here too that it instilled confidence in you with Allen Solly, Peter England and VanHeusen.
Thus, proudly, Aditya Birla Group has been a big in my life.
#NMIMSMumbai #ABGLPWooMe
