An Indian
multinational
conglomerate, Aditya Birla Group , headquartered in Worli, Mumbai, India, operates in 35 countries with more than 120,000 employees worldwide. It directly affects, not just mine, but the lives of all 134 crore people in India. With its roots extended in all major marketable good sectors like metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom, BPO and IT services, Aditya Birla Group owns a fair amount of market share in all the sectors it has laid its foundation in. Hence, every decision or action taken by them affects a consumer like me who uses majority of their brands from day to day. Grasim, a well-established and the flagship company of Aditya Birla Group is one of the leading global players in VSF (Viscose Staple Fibre) with 17% of the global share. The group also owns a 26% share in Vodafone Idea which is one of the leading telecom service providers in India.
Businesses work according to management systems. Today, these management systems are often designed to meet limits set by local laws. However, these limits are not sufficiently restrictive enough to control our cumulative impacts, such that we remain within the planet's safe operating limits. According to market experts, retail is an evolving sector and it needs economies of scale. Mergers and acquisitions are also taking place at a time when the brick-and mortar retail sector is facing a major challenge from fast growing e-commerce companies such as Flipkart and Amazon which are flush with foreign funds and offering hefty discounts to attract consumers. Every day, a rational consumer consumes and uses a variety of products, when a consumer likes some brands and wishes to be loyal to it, he gets affected by any decision that the brand makes.