Competitions2 minutes

Why The Aditya Birla Group Is Important To Me - Vikas Premchandani, NMIMS Mumbai

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Vikas Premchandani
Vikas Premchandani

Quality is not an act, It’s a habit” – Aristotle. Aditya Birla Group, well known for sustainable and eco-friendly products definitely have quality as one of its many other healthy habits. What started as a jute industry in 1919, Aditya Birla Group is now standing as one of the biggest conglomerates in India. Aditya Birla Group is widely recognized as a trusted and valued brand in not only India but also in 34 other nations.

Idea-Vodafone LTD, Pantaloons, Van Heusen, Forever 21, Peter England and many other successful brands under Aditya Birla Group explains how efficiently this brand has covered its roots in the lives of its consumers. Whether you are thinking of a new shirt, thinking of building a new home or gifting your half a fashionable attire – Aditya Birla Group is the constant behind all these variables. Designed by the best, manufactured by the brilliants and operated by the experts is what increases the dependability of Aditya Birla Group and makes it big in the life of people. Aditya Birla Group’s most coveted companies include the likes of Hindalco Industries - World’s largest aluminium rolling and copper manufacturing company, Birla Carbon – World’s largest manufacturer and supplier of carbon additives, and Ultratech Cements – India’s largest cement manufacturer that has a benchmarking contribution in the making of the famous Bandra-Worli sea link.

Aditya Birla Group’s contribution post-Independence is something that can never be expressed in words. Values, purpose, relations, customer satisfaction and most importanty indispensability from the lives of its consumers is something that is making this conglomerate big in the world. Vodafone-Idea limited, one of the brands of the mighty Birla group is the biggest telecom service providers in India. Similarly, with a frequency of two garments sold every second, Aditya Birla Fashion and Retail Limited (ABFRL) is India’s one of the pioneer in the fashion and retail sector.

Aditya Birla Group is a huge contributor in improving the lifestyle of me and billions of others by contributing quality product and value-added services every time. With using Idea-Vodafone, wearing Peter England and Louis Philippe and using products that belong to Ultratech and Birla Carbon and Hindalco industries inadvertently or not, I take immense proud in mentioning that Aditya Birla Group is playing a big role in my life.

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Why The Aditya Birla Group Is Important To Me - Vikas Premchandani, NMIMS Mumbai