ADITYA BIRLA GROUP – is a brand which can be found everywhere. The company in the span of two decades has made its presence felt worldwide. The Aditya Birla Group's strength lies in the diversity of its people, their thoughts and their experiences. It has evolved by imbibing the five core values of Integrity, Commitment, Passion, Seamlessness and Speed.
Its tagline- ‘We make the thing that make India proud’ is true to its sense. Their varied businesses such as Planet Fashion, Allen Solly, Idea Cellular, Aditya Birla Capital, Van Heusen, Peter England, and many other businesses have made their brand multi-dimensional. Like the lifestyle and telecom business, the industrial group has its fingers in almost all sectors – from textiles (Grasim), aluminium (Hindalco and Novelis), yarn (Nuvo), cement (Ultratech), telecom (Idea Cellular), retail (Aditya Birla Retail), chemicals (Aditya Birla Chemicals) and so on.
ABG is big in my life. The passion and value of the corporate is well showcased in the vision of the business units as well. I myself interact with a lot many brands of ABG on daily basis – Van Heusen, Idea, Planet Fashion etc. ABG is a huge part of my life and in fact ABG is a huge part of India as well. The majority of the brands that India use are owned by one conglomerate itself. The brand is an essential part of the life of Indian people.
The company was always able to tap the right opportunities at the right time. They are not just acquiring businesses and starting the next big ventures but they understand the need of the hour and have collaborated with StartUp India to promote innovation in breakthrough technologies, address the environmental concern and enhance the customer experience.
As multidimensional and diversified this brand gets, it is as a big opportunity for any B-school student to be a part of this company and join them in their mission.
