Aditya Birla Group has been the first industrial giant that I came familiar to in my early childhood days. It had been directly involved in my family since my father was a contract transporter in ABG’s Bihar Caustic and Chemicals Limited (BCCL) plant located in Rehla, a small town of Jharkhand which also happens to be my birthplace. I grew up in the vicinity of the plant and heard my father discussing its business on our dinner table. Aditya Birla Group’s BCCL plant not only came as a huge business opportunity to thousands in our city but was a turnaround in my father’s business life. My father had been in transport business of private inter-city buses. With growing competition and reducing profit margin, my father was struggling hard to create a difference. When BCCL called out for transport contract to private players, it came as a silver lining in the cloud. My father grabbed this opportunity and started transporting BCCL’s chemical products in tankers to its clients. The margins were good and helped my father bounce back in his other transport business. Hence, ABG has been very close to me in an integral form of my family business.
But hardly had I knew ABG would keep coming across my life in different phases and making my life easy and comfortable. Be it the one stop shopping destinations like Big Bazar, Pantaloons or my amazing suits from Van Heusen, connecting people with Idea cellular affordable plans or financial safety with its financial services. There are endless instances where Aditya Birla Group has impacted my life at various stages in various forms and would continue to be an integral part of my life for decades to come.