Competitions3 minutes

Aditya Birla Group-"Game Changer"-Parthasarathi Majumder,XIMB

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Parthasarathi Majumder
Parthasarathi Majumder

Why is Aditya Birla big in life?

Aditya Birla is the Indian conglomerate that has made a substantial impact in my life through it’s wide range of products. The product that is close to my heart and has made an impact would be Louis Phillipe. The story dates back to the time when I joined INTERNSHIP and it was the first time I had to be in business formals. The brand that broke my notion of the fact that formals are usually clumsy and not easy to carry was Louis Phillippe. This brand caught my attention after trying several brands and  being a premium brand in the house of clothing the satisfaction I derived while purchasing my attire is second to one. This created a brand loyalty and the connection became deeply embedded for years to come .The first thing I look for in a brand is the relatability where a brand recognizes the issues faced by you and designs it according to your needs. Louis Phillipe made me feel confident and that feeling that I can take on the world. The pricing of the products was another factor contributing to my attraction towards it because this was a brand that provided premium segment clothing at affordable rates . The customer service of Louis Phillipe ensures that you are treated as part of the bigger family and not merely means to business. The other thing I admire about the brand is it’s relentlessness that ensures one starts growing fonder of the brand through continuous customer engagement in the form of issuance of loyalty cards, regular updates on the offers available, opening of stores nearby etc. Thus I would like to conclude by saying this brand holds an important place in my life.

Overcoming challenges in achieving ambitions in life

 There have been situations where I was tried and tested but ultimately the indomitable spirit took over and made me the person I am today. The biggest challenge that I faced was, since childhood I was an introvert  who used to confine oneself to his world without exploring the other side of the table. There grew an animosity towards life in general as I felt neglected. This is where I had to make a wise decision whether to keep on continuing or nip it in the bud and I am glad  that I chose the former. I started to interact more and tried to understand their view points , respect them and share mine. Dancing is one hobby that helped break shackles and accept other people into my life and gained a lot of confidence through it. This gave me a holistic outlook towards life in general where I understood the art of acceptability. I learnt that breaking out of the shell makes one a mature individual who gets to learn the nuances of life and the journey itself is a testimony to it. This eventually helped in corporate life where I eventually grew to be a team player. The experience of working with people of different diversities helped me understand the uniqueness of an individual that separates one from the rest. This also lead to a self-realization that one has to undergo a continuous journey in life but one must remain true to oneself and not pretend to be others. The journey has taught me a lot and metamorphosized me to be honest, humble,  hard working and courageous to take on the difficulties of life.#XIMB#ABGLPWoome

 

 

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Aditya Birla Group-"Game Changer"-Parthasarathi Majumder,XIMB