Maslow’ hierarchy of needs consists of five tiers, starting from two layers of basic needs, then psychological needs and the top tier consisting of Self-fulfillment needs. Basic needs consist of food, shelter, and clothing, and Aditya Birla Group has a role to play in each of them. From their Hindalco’s freshwrapp role in the day to day needs in the kitchen to ensure your food remains fresh for hours and hours to Aditya Birla Fashion and Retail Limited (ABFRL) range of top clothing brands helping you to groom yourself and mark an impression on others. Without even realizing, Aditya Birla Group became part of my life for many years, and it is still running strong. I have been following and brands like Louis Phillipe, Allen Solly, VanHeusen, Peter England from a long, long time now, and couldn’t imagine my life without these brands of clothing. Your first impression is marked by your dressing sense and how presentable you look, and ABFRL has been coming to my aid for this. ABFRL offers products ranging from Casuals, Night Wear, Formals for your corporate meetings, to Party Wear for having a gala time with your family and friends. The most alluring thing about ABFRL is that it offers products in all range of prices, making it affordable and in reach to all sections of society. Millions of regular customers have imbibed themselves with the Aditya Birla Fashion and Retail Limited in one way or other and have trust on their quality of products and services which will help them in their life by boosting their self-confidence and adding more positivity to their life.
Life does throw up challenges in each phase of your life, and one needs to be bold and confident to ace the difficulties in an efficient manner. I faced one such challenge when I decided to become part of an organization in my college to serve the martyrs of our countries. I became part of this organization in my first year of college when I was excited enough to know the real-world problems, our heroes of the nation along with their family face. We used to talk to families of martyrs and research more and more about the difficulties they have to counter to meet the daily needs of life. During my third year in college, one of the most tragic events in our nation happened “ Uri Attacks,” and we decided to meet 3 out of 19 families of our martyrs. I was holding the responsibility of ensuring all the tasks happen in a place, and we can complete our project with pride and responsibility. We embarked this journey by looking for the funds since we wanted to help them emotionally as well as financially. We started to collect funds first in my college, then eventually spreading the objective of our mission to various other colleges in Jaipur. A major portion of our funds came from The Golden temple when we decided to request funds from people coming in the temple. People were more than willing to help, and this made me realize that our country still hasn’t lost its compassion and respect for each other. Finally, we were able to collect around ₹70,000 and completed our mission in with deep respect for the real heroes of our nation.
