Part A - Aditya Birla Group
Since 1857, Aditya Birla Group has touched millions of souls in the world and almost every Indian has a deep entwined connect with the coveted ABG brands. With a net worth of US $44.3 billion, ABG's ambit of services include: Financial Services, Infrastructural Capital Goods, Fashion and Telecommunications. The recent merger with Vodafone has propelled Idea to become the largest telecom operator in India. In Fashion, Aditya Birla Group’s Allen Solly, Louis Philippe, Peter England, and Van Heusen are phenomenal brands in themselves which cater to the needs of variety of customers and adds class & sophistication to their personas.
ABG has one of the best advertisement strategy and it caters to all the elements involved, and adds a sense of emotional connect with the people. It imparts inclusive social and nationalistic values which not only improves the brand image but also adds new values within the viewers. ABG has such a large ambit of services and products that every Indian has a deep personal connect associated with the group. ABG is really "Taking India to the World" and establishing its own presence more deeply en-grained within people and other stakeholders involved.
ABG has touched me in many ways, I have been a consumer of Idea telecommunications for a long time now and I really love the way Idea has evolved into catering more and more of my needs meanwhile giving me exceptional customer service and benefits. I also love Louis Philippe, whenever I have to buy a suit or a clothing of formal setting, Louis Philippe is the first and last thing that comes to my mind. I believe, the way with which ABG has touched my life in multiple ways through its brands and services, working for ABG will be a greater opportunity for me grow in my professional as well as personal stability in life. I also want to touch as many lives as I can and influence them in a positive way, and what's better than ABG, which not only offers a rich experience but a great outlook towards life also.
Part B - The Metanoia
I have been in a constant scuffle with my thoughts and habit patterns, overcoming them and doing what’s best for me following the scenario of life, is the most difficult war which I win every day with myself. Although I have also faced many adverse circumstances in life, I was able to come out with flying colors owing to my intellectual perspective, sheer self-belief, and calculated optimism. If I think of a scenario to describe a challenging scenario, where I did something substantial was when I volunteered for the responsibility of conducting the CSR (Corporate Social Responsibility) Survey for an organization in which I choose the most underdeveloped villages of our Rewari district and choose projects encompassing a large number of beneficiaries under them. Although I didn’t get any pay for it, I earned something real.
I was new to the whole process and I only had a week to conduct the survey, analysis and form a detailed report of more than 40 villages, It was very hectic but I overcame my obstacles by researching about the most suitable method to conduct the survey, Planned the execution accordingly and then worked tirelessly for 6 days and nights to survey and formulate the report accordingly with keeping the greater scheme of things in mind. I was able to complete the report on time, also my efforts and methods of conducting the survey were lauded by the company's officials.
After that experience, I took the initiative again in the subsequent year and did the Survey in a more efficient and effective manner. I got enlightened by the feeling of selflessly helping others and in the way, learning so much about life and my psyche. I internally rose towards a higher perspective and was able to exuberate my emotional intelligence more beautifully. Establishing connect with people, identifying their problems and doing something about them is an experience which not only creates social and economic impact, but it also grants a heightened sense of awareness and clarity within the individual experiencing it.
