A Marketing Strategy For Flipkart By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Rishu Kumar, IIM Bangalore

In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Rishu Kumar, an IIM Bangalore student who worked on creating a strong marketing strategy with the objective of increasing the user acquisition and user conversion for Flipkart and is a winner of InsideIIM’s E-Commerce Prodigy Challenge!

Team InsideIIM24 Mar 2021

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A Marketing Strategy For L'Oréal By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Vaibhav Mangla, IIM Kozhikode

In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Vaibhav Mangla, an IIM Kozhikode student who worked on improving the user experience for L’Oreal and increasing their customer engagement and conversion rate. He is the winner of InsideIIM’s E-Commerce Prodigy Challenge!

Team InsideIIM24 Mar 2021

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A Marketing Strategy For BigBasket By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Manogya Prasad, IIM Calcutta

In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Manogya Prasad, an IIM Calcutta student who proposed a new feature to enhance user engagement and increase customer retention at BigBasket and is a winner of InsideIIM's E-Commerce Prodigy Challenge!

Team InsideIIM24 Mar 2021

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A Marketing Strategy For Nykaa By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Gunjan Kishor, IIM Kozhikode

In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Gunjan Kishor,  an IIM Kozhikode student and a winner of the InsideIIM E-Commerce Prodigy Challenge!

Team InsideIIM24 Mar 2021

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Are you willing to tell stories for us? InsideIIM's Youtube Content Creator Hunt Is Waiting For You

Are you willing to tell stories for us? Here is a chance you don’t want to miss! "We are all born creative. As we grow up, society, or perhaps our system of education, teaches us to suppress our creative urges, and so we lose the urge to express how we perceive the world around us. For each of us perceive the world differently." Shekhar Kapur, FTII Director.

Team InsideIIM11 Mar 2021

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Show Your E-Commerce Expertise. Join InsideIIM's E-Commerce Prodigy Challenge 2021

One of India’s top b-schools is not easy to convert. But once you have converted an IIM or other top school, you join a group of super competitive, equally well matched, and dedicated bunch of peers. So how do you differentiate yourself? If you are one of these people, standing out will be even tougher for you: 

Team InsideIIM04 Feb 2021

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VGSoM, IIT Kharagpur To Launch Purvodaya, Its B-School Fest On 5th February 2021

The world has witnessed unexpected transformations in its environment in recent times which has changed the backdrop of working completely. This pandemic has shown us just how vulnerable businesses can be and has made us realise the gravity of resilience and the pressing need to incorporate it in our routine. Embracing and adapting every aspect of change, calmly restructuring one’s thoughts and rethinking rebound strategies have become the basic ingredient for excellence. Encapsulating this concept, Purvodaya, the annual business fest of the Vinod Gupta School of Management, IIT Kharagpur would be centered on the theme “Excellence through resilience” and will be held from 5th February this year. The 3-day long event will be graced by the esteemed presence of our Chief Guest, Mr. Ramesh Pokhriyal ‘Nishank’, Hon’ble Minister of Education and our Guests of Honour, Mr. Ronojoy Dutta, CEO at IndiGo and Mr. Vinod Gupta, Patron of the School.

VGSoM Kharagpur04 Feb 2021

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NEEV 2020 "The Resurgence" | Feb 7th, 8th And 9th | Business Games, Informal And Cultural Events

Unveiling NEEV, the annual corporate and cultural festival of SCMHRD and the 3rd largest of its kind in the country. The highly anticipated B-School festival lasts for 3 days during the month of February on 7th, 8th & 9th. We have a plethora of events lined up that set the stage for you to flaunt your managerial prowess and pit your talents against some of the brightest and most talented minds in a series of challenging competitions, engaging events, and business simulations. The yearly extravaganza attracts more than 15000 people from the top B-schools across the nation with its attractive prizes and huge exposure. Come take part in any of the great number games aimed at the various specializations or participate in Augustus - The biggest hunt for the best student manager. If that is not your speed, take part in the cultural competitions and show off your talents to win prizes worth 4 lakhs. Register now to be a part of this spectacular event and win a ton of cash and incredible goodies.

Neev Event01 Feb 2021

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A Marketing Strategy For Flipkart By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Rishu Kumar, IIM Bangalore

In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Rishu Kumar, an IIM Bangalore student who worked on creating a strong marketing strategy with the objective of increasing the user acquisition and user conversion for Flipkart and is a winner of InsideIIM’s E-Commerce Prodigy Challenge!

Team InsideIIM24 Mar 2021

Read More

A Marketing Strategy For L'Oréal By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Vaibhav Mangla, IIM Kozhikode

In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Vaibhav Mangla, an IIM Kozhikode student who worked on improving the user experience for L’Oreal and increasing their customer engagement and conversion rate. He is the winner of InsideIIM’s E-Commerce Prodigy Challenge!

Team InsideIIM24 Mar 2021

Read More

A Marketing Strategy For BigBasket By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Manogya Prasad, IIM Calcutta

In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Manogya Prasad, an IIM Calcutta student who proposed a new feature to enhance user engagement and increase customer retention at BigBasket and is a winner of InsideIIM's E-Commerce Prodigy Challenge!

Team InsideIIM24 Mar 2021

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A Marketing Strategy For Nykaa By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Gunjan Kishor, IIM Kozhikode

In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Gunjan Kishor,  an IIM Kozhikode student and a winner of the InsideIIM E-Commerce Prodigy Challenge!

Team InsideIIM24 Mar 2021

Read More

Are you willing to tell stories for us? InsideIIM's Youtube Content Creator Hunt Is Waiting For You

Are you willing to tell stories for us? Here is a chance you don’t want to miss! "We are all born creative. As we grow up, society, or perhaps our system of education, teaches us to suppress our creative urges, and so we lose the urge to express how we perceive the world around us. For each of us perceive the world differently." Shekhar Kapur, FTII Director.

Team InsideIIM11 Mar 2021

Read More

Show Your E-Commerce Expertise. Join InsideIIM's E-Commerce Prodigy Challenge 2021

One of India’s top b-schools is not easy to convert. But once you have converted an IIM or other top school, you join a group of super competitive, equally well matched, and dedicated bunch of peers. So how do you differentiate yourself? If you are one of these people, standing out will be even tougher for you: 

Team InsideIIM04 Feb 2021

Read More

VGSoM, IIT Kharagpur To Launch Purvodaya, Its B-School Fest On 5th February 2021

The world has witnessed unexpected transformations in its environment in recent times which has changed the backdrop of working completely. This pandemic has shown us just how vulnerable businesses can be and has made us realise the gravity of resilience and the pressing need to incorporate it in our routine. Embracing and adapting every aspect of change, calmly restructuring one’s thoughts and rethinking rebound strategies have become the basic ingredient for excellence. Encapsulating this concept, Purvodaya, the annual business fest of the Vinod Gupta School of Management, IIT Kharagpur would be centered on the theme “Excellence through resilience” and will be held from 5th February this year. The 3-day long event will be graced by the esteemed presence of our Chief Guest, Mr. Ramesh Pokhriyal ‘Nishank’, Hon’ble Minister of Education and our Guests of Honour, Mr. Ronojoy Dutta, CEO at IndiGo and Mr. Vinod Gupta, Patron of the School.

VGSoM Kharagpur04 Feb 2021

Read More

NEEV 2020 "The Resurgence" | Feb 7th, 8th And 9th | Business Games, Informal And Cultural Events

Unveiling NEEV, the annual corporate and cultural festival of SCMHRD and the 3rd largest of its kind in the country. The highly anticipated B-School festival lasts for 3 days during the month of February on 7th, 8th & 9th. We have a plethora of events lined up that set the stage for you to flaunt your managerial prowess and pit your talents against some of the brightest and most talented minds in a series of challenging competitions, engaging events, and business simulations. The yearly extravaganza attracts more than 15000 people from the top B-schools across the nation with its attractive prizes and huge exposure. Come take part in any of the great number games aimed at the various specializations or participate in Augustus - The biggest hunt for the best student manager. If that is not your speed, take part in the cultural competitions and show off your talents to win prizes worth 4 lakhs. Register now to be a part of this spectacular event and win a ton of cash and incredible goodies.

Neev Event01 Feb 2021

Read More