Competitions

ADITYA BIRLA GROUP: Pandora's box -Sanjana, IIM Ranchi

The world has changed and so has the businesses and perspective with which people view them. Profitability is just one of the weapons in the arsenal of the multinational conglomerates. The value proposition is a major component of a consumer or a customer look for. How a brand, company or a business or a product is adding value to the consumer's life. Moreover, people are focusing on how significantly these big shots are contributing to the people individually and to society at large. What are their vision, motto, goals etc, in short, what do they strive for? One name which immediately pops up in every Indian’s mind is Aditya Birla Group. It is almost impossible that the group hasn’t touched or impacted your life in one way or the other.  ABG with its mission “to deliver superior value to all its customers, shareholders, employees and society at large” has been serving the society since 1857.

Aditya Birla Group "To Infinity and Beyond"

Woo ABG article - Iimon Tarun Kataki - IIM Ranchi

Breaking the prejudices - Ateet Rawatkar, IIM Ranchi

"An IDEA can change your life." This line, this particular line can be a mere sentence in someone’s life but for me it is something that made me who I am now. 

Journey of my life.. Living the dream.

That One Shy Girl- Priyadarshini Saiba, IIM Ranchi

Founded in 1857, Aditya Birla Group is 162 years old. It is the third largest Indian multinational conglomerate. Seth Shiv Narayan Birla, the founder, anchored Aditya Birla Group in 34 countries and has the strength of 120,000 employees. ABG has managed to touch millions of lives. Being a conglomerate, it is highly unlikely that you have gone without using any ABG products in your life. Its interests spread across viscose staple fiber, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom, BPO, and IT services. The subsidiaries are UltraTech Cement, Grasim Industries, Aditya Birla Capital, Vodafone Idea, Hindalco Industries, and Pantaloons Fashion & Retail. ABG runs over five values- integrity, commitment, speed, seamlessness, and passion.

My life – Beginnings, Challenges and ABG – Himanshu Yadav, IIM Visakhapatnam

Part A What is the entity that is the Aditya Birla Group. It is not merely a multinational conglomerate that saw India through the tough times pre-independence, it is one that helped put India on the Global Business Map after her Independence and has since then been contributing towards India's growth both as a business leader and with its own culture by upholding the banner of Integrity and Compassion. Not having looked back since its inception in the 1960s, Aditya Birla Group has established itself as the de facto leader in various sectors that it has ventured out.

Aditya Birla Group - A big part of my journey (IIM Ranchi)

In a world filled with media stunts and PR frenzy, there are a few brands that add value to our life without the excessive blowing of trumpets. Aditya Birla Group is one such brand that adds value to our lives without us even realizing it. When I was a kid, I recall multiple occasions when my parents would dress me up for fancy dress competitions, elocution, etc. I would unfailingly fail. Growing up, I somehow had the perception that I would get stuck on stage IF I did speak.