Time and tide wait for none. And when brands renege on keeping up with changing times, they lose relevance and fade into oblivion—gradually, then suddenly, to paraphrase Earnest Hemmingway.
11th July 2015 was a gloomy day. Whether it was because of the heavy downpour on the way to the railway station or the fact that I was going to leave home for the first time in 22 years, I still cannot comprehend. It has only been two weeks since then, and yet I do not remember the events of the day as vividly as I would like to. When I try to recollect, for it is important to try and recall goodbyes, what I do remember is water splashes on the road, the occasional whistle of a train approaching the platform and most importantly, a splurge of wide ranging emotions. But anyway, we’ve lingered long enough, and as important as this train journey from Kharagpur to Delhi was, it does not match up to the anticipation of an event that I know will turn out to be an epoch in my life - MBA.
Induction programme of the 4th batch of PGP-Mumbai was held on July 26, 2015 at The Park Hotel, CBD Belapur, Navi Mumbai.
This is a continuation of our series on First Year MBA toppers at elite b-schools. IIM Indore’s Mumbai Campus is a new campus situated in the heart of India’s financial capital. With the stellar bunch of candidates it attracts, topping the exceedingly competitive first year of MBA is no mean feat.
What do successful businesses do to ensure that there top line & bottom line keeps growing? One strategy is to plan an entry into adjacent territory.
“Internet of things” (IOT) - the new buzz word in the business world, is gaining popularity at more than one level. With devices becoming ‘smarter’ and access to technology becoming ‘easier’, the pace at which this technology would gain traction knows no bounds. If we talk about the whole hype being built around this new buzz word ‘internet of things’, we can safely say that most of the players across various industries are extensively investing and finding their way into this new arena. According to a report by the Economist Intelligence Unit, marketers believe that IOT is currently one of the hottest trends in technology as well as business and by 2020 it is going to have a major impact on marketing strategies. Before knowing the impact of marketing on IOT or vice versa, let’s have a glimpse of what IOT is and what does it have in store for us.
“Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.” – Baltasar Gracian
