InsideIIM

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Driving Viral Marketing Through Attitude Formation

Driving Viral Marketing Through Attitude Formation

Social media has revolutionised the advertisement industry by introducing innovative ways to communicate the intended information to target consumers in highly customised formats. Traditional mediums like print and broadcasting paved the way for internet and mobile marketing. Advertisement success is measured by the Click-Through Rates (CTR). Advertisers pay for ‘eyeballs’ or ‘impressions’. Views, likes, shares and comments have become the parameters for gauging the quality of the marketed product or service. Segment-based targeting helps advertisers channelize their resources effectively and consumers too end up gaining from it as it satisfies their specific needs.

Subir Roy
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Final Placements - IIM Ahmedabad - Class of 2015 (Unverified)

Final Placements - IIM Ahmedabad - Class of 2015 (Unverified)

IIM Ahmedabad concluded its final placements on March 1, 2015 after the Cluster 3. IIM Ahmedabad does not share profile -wise data and expects us to check the report 6 months later which will report audited salary information and other details like number of International offers and regions where students will work across the world and in India.

Team InsideIIM
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Five Basic steps to learn SSAS & SSRS

Five Basic steps to learn SSAS & SSRS

SSAS (Microsoft SQL Server Analysis Services) is a tool for data mining, reporting and online analytical processing (OLAP). It is used by companies to analyze large volumes of information that is spread across many databases. Many services have been added to the SQL Server by Microsoft which relate to data warehousing and business intelligence such as Analysis Services,  Integration Services, etc.

michael warne
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An Ode to the Class of 2015 at IIM Lucknow

An Ode to the Class of 2015 at IIM Lucknow

There is a pall of gloom, of silence for it’s the last day-the last day that the batch of 2015 is with us. The campus has been preparing for this impending farewell for some time now. We have been trying to do so much more, live so much more in every moment, and cherish the remaining days, hours, minutes and seconds. The final week, which has been marked by farewell parties, treats, more parties, night-outs every night is coming to an end. The timer on the college network portal tells me it’s time to bid the batch of 2015 goodbye. It dedicates a beautiful melody to them.

Media And Communication Cell IIM-Lucknow
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Strategies to Keep Students Motivated and Focused

Strategies to Keep Students Motivated and Focused

As most of us know, students have a little focus length as against adults and even though, the thought about a particular goal is instilled in their minds, it becomes important that they should be kept motivated to move them towards their goal. Generally, the best learning materials, books and lessons cannot help in holding the motivation aspect in kids and they won’t gain self-motivation to put forth their utmost efforts. So, both intrinsic and extrinsic motivation becomes important and teachers can play an important role in encouraging children. Even though, it is true that it is much easier to say than done, regardless of whether you are an experienced or a new teacher, a lot of efforts and time should be spent in understanding about each student in such a way that he/she can be motivated accordingly. Here are some simple strategies that will help teachers to keep their students motivated and focused:

Hritesh Singh
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