An Enlightening Summer Internship At An FMCG Conglomerate || J.K. Organisation
I discovered my passion for the FMCG industry when I realized that a consumer goods company does not sell a body soap or a toothpaste or a pack of potato chips, but they sell a dream story; a story so well designed where the consumer is the protagonist who has an end goal to pursue (a goal to look fresher, or maybe feel better or to quench some hunger). This well-crafted story addresses all the pain points that the protagonist would encounter in their life and then finally introduces the product, which acts as a bridge between the protagonist’s problems and their end goal to create a solution ultimately. Being a graphic designer, I was intrigued by this kind of storytelling where each and every part is carefully designed just like in a well-crafted graphic design, and I decided to pursue a career at a consumer goods company where I would get a chance to pursue my profession and personal hobby at the same time.







