Behind The Stone Walls Of The ‘B' Jungle
It was April 10, 2017, and the time was 8:34 pm to be precise. A mail flashed in the inbox which showed me -
Nukala Vijayalakshmi
The Girl Who Chose Shillong Over Indore And Lucknow
I discovered a new superpower some weeks back, the unique ability to make people go – What? But Why?
Sanchari das
Why MBA After Engineering? Finally Answered.
In the days after CAT, I read a lot of nonfiction to cover up my opinions with relevant facts. Facts, which were useless, when all you needed was to convince them of your convictions by answering the same question repeatedly.
Amit Pandey
Induction Day Scenes - Reliance Cafe - #RelianceSummer
Who said Internships have to be monotonous and boring? They can be fun as well. And Reliance breaks the myth. An induction so terribly interesting and entertaining, that you almost feel guilty for having so much fun on the first day of your internship. The interns enter a completely new world at Reliance and the start was so exhilarating. The interns got to know more about Reliance and they met the senior leaders of Reliance. Let's enter the world of Reliance Cafe with this fun video of the induction day. After all, it's where the big ideas brew!
InsideIIM Career Services
Vivaan 3.0 - Finance Summit
The annual International Business Summit of Indian Institute of Foreign Trade, Kolkata Campus, Vivaan 3.0 is scheduled to take place on 17th, 18th and 19th of August 2017. Getting to know the emerging trends in the industry from eminent speakers, participating in national level competitions to showcase your skills and an amazing learning experience have always been the key takeaways for an MBA student from Vivaan. With just less than two weeks left for the event, and as part of this article, let us have a look at the details of the Finance summit for Vivaan.
MediaCommittee IIFT
A Peek Into The Future Of Campus Placements
A chance meeting with the Reculta Team: How data analytics is transforming campus placements across the country.
Muralidhar Nakka
What's This Fuss About Student Exchange Programs At B-Schools?
“If you can find your footing between two cultures, sometimes you can have the best of both worlds.” I can’t seem to agree more with this quote of Randy Pausch except for the fact that sometimes it’s not just confined to two, but can very well be many, for both cultures and worlds! There are not many real – life examples of this but the foreign exchange program of a b-school that typically takes place during the term 5 of any two-year MBA course.
Abhinav Bansal
Customer Co-Creation Is The Secret Sauce To Success
Customer co-creation is one of the building blocks of the interactive, participatory and collaborative information distribution web model ‘Web 2.0’, which is being exhaustively used by marketing firms to empower their consumers to share their personalised experiences on the web and hence, democratizing the online content and harnessing the need for social affiliation among them. This CRM strategy allows the end-users to actively research, compare and review products and services as part of firm’s business model and enables both the positive and negative customer experiences to be shared on the public forum as a ‘social proof’. Not only this co-creation leverages the customer engagement by providing more customised services but also taps the users’ creativity & feedback for increasing purchase or consumption rate.
Subhra Pratim Halder