Decoded: How Airbnb's 'Live Anywhere' Campaign Boosted Long-Term Stays By 10%
What would it be like to “Live Anywhere” around the world with zero expenses? Wouldn’t it be a dream come true? Well, with Airbnb, it did come true for 12 individuals by giving them a chance to live in a new destination for a year! What is this Airbnb's "Live Anywhere" Campaign? Why did Airbnb go to such lengths of bearing the costs of 12 people? What was the motive behind it? Did their strategy work?






