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An Ode To MicroEconomics

An Ode To MicroEconomics

Microeconomics - a word, on hearing which concepts like demand and supply curve, monopoly, price control, etc. come to our mind. The topics were easy for many but dreadful for few like me. Each topic taught by our professor, made my life terrible and I had to spend lots of time on it, more than the time spent in the ATM queues these days (thanks to demonetization).

Raghav Lakhotia
2016 - The Year Of Great Divide - Views From Prabhakar

2016 - The Year Of Great Divide - Views From Prabhakar

As the year draws to a close, it is time to reflect on how we would encapsulate the events of the world into a universal theme. If one were to look for commonalities across nations in 2016 it might well be called 'The Great Divide'. Never in the recent past have people presented such polarised responses to any political event such as Brexit, the US Presidential Elections, the Syrian refugee crisis or even the Great Indian De-monetisation. Never has data been so unpredictable. Nor the numbers seemed so close. Splitting the population of countries into two major groups; those for and those against. And even after the event is over, there has much strife, discussion and unhappiness with the results of seemingly fair and democratic processes.

Prabhakar Mundkur
Learn To Wear Different Hats At ABG - Sumit Dhawan - ABGLP Stars

Learn To Wear Different Hats At ABG - Sumit Dhawan - ABGLP Stars

What is it like to work in one of the top conglomerates? What does working in diverse businesses in the duration of your first year do to your managerial abilities? How does a good leadership programme transform a professional into a STAR? These and many such questions are going to be answered in our new series, ABGLP STARS.

InsideIIM Career Services
Importance Of Background Checks In Recruitment

Importance Of Background Checks In Recruitment

These days, people are prone to hide certain aspects of their histories in order to appear more attractive to recruiters. It is not easy for the recruiter to find out whether an applicant is being completely honest and truthful or not. Therefore a background check is necessary to check mainly three things- work history and educational verification, drug test, and criminal background check.

Aney Sharma
Cult Brands And Branding - Deepika Mallyk, IIM Bangalore

Cult Brands And Branding - Deepika Mallyk, IIM Bangalore

There are cult brands that play in the niche areas such as Harley Davidson or Royal Enfield and some are mass cult brands such as Apple with the world literally divided into Apple owners and non-owners. One such example from the FMCG space is Dove with its distinctive proposition of ‘Real Beauty’ and featuring real women. During its launches when women were asked to participate, it is written in news articles that they poured as a flood on Dove office gates. Other brands which attained near mass cult status include twitter, Starbucks, Nike, Fastrack, Pepsi etc.

Deepika Mallyk