Will you believe us if we told you that some of India’s most successful startups in fields as diverse as Robotics, Wild-Life Tourism, Fashion and Cosmetics, Wealth Management, Packaging, etc have something in common? All their founders completed their MBAs from the same b-school - IMT Ghaziabad.
Wikipidea cites Brand extension as ‘a marketing strategy in which a firm marketing a product uses the same brand name (and associated brand personality) in a different product category. A product line extension is the use of an established product brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavours, forms, colours, added ingredients, package sizes’.
This is the 3rd Edition of our annual hunt for supreme talent across business schools in India.
An MoU was signed between IIM Ranchi and UNICEF on December 9th, 2016. UNICEF is partnering with IIM Ranchi to set up a Centre for Policy Advocacy & Management (CPAM) to continuously advocate, engage and collaborate with policymakers and other stakeholders on child survival, protection and development issues.
Siddharth Deshmukh is currently the Associate Dean - Industry & Alumni Partnerships, Associate and Area Leader - Digital Platform & strategies. Siddharth graduated as a "first MICAn" in 1996 (first batch of MICA’s two-year flagship PGDM) and returns back to his Alma Mater in a new capacity. Siddharth has been teaching at MICA for last three years in his capacity of an adjunct faculty. He co-created MICA's Digital Communication Management (DCM) Specialisation along with other MICA faculty. He has mentored over 50 students to convert their ideas into prototypes and potential ventures (this is a six-month project for MICA’s second year PGDM students in lieu of dissertation). Besides teaching, Siddharth’s mandate is to connect and build the MICA brand with industry, alumni, students and other stakeholder partnerships. He will be the in-charge of Marketing, Alumni Relations, Placements and MDP functions at MICA.
IIM Ahmedabad is the dream b-school for lakhs of Indian students. It continues to be one of the premier institutes of India since its inception in 1961. But this article is not about the fact file on IIM Ahmedabad but on their summer placements for the PGP program - class of 2018.
