Two years ago, I was at every startup conference. I’d just launched my first startup, and was in the throes of the startup fever. I’d bought startup books, I’d spent hours watching Sam Altman and Paul Graham on Youtube, and of course I was attending startup conferences. That was the startup lifestyle, wasn’t it?
Experiencing a plethora of opportunities and salvaging on different flavors would be the modus vivendi of the workforce in the years to come. More frequent shifts in industries, jobs, locations and companies would extensively be practiced by the upcoming working class. By far, the world has witnessed personalities who have acquired proficiency in a particular job for decades and went on to hold key leadership positions eventually. N. Chandrasekaran, current CEO of TCS being a prime example of the same. But this would not be the case in future. In the upcoming years, Job involvement would be similar to the present levels or may be more but the job satisfaction may go for a toss. Employees would want to experience new roles and responsibilities over the span of their career instead of attempting to scale new heights in one particular industry. People are not to be blamed for becoming so dicey on the jobs that they would take up. The gamut of opportunities would turn out to be too attractive to be ignored. Thus, Talent mobility in the next decade with the globally connected workspace would set the world stage for the competitive spirits to display their expertise in varied fields. The workforce in turn would have some of the qualities that will set them apart from the present scenario.
You see them roaming around in the campus and they seem to fit in so well with the normal junta. But wait until you hear their stories and you realize that they are the ones bringing in the real diversity to the campus.
So you received that much awaited admit letter from the B-school of your choice! Huge pat on the back and time to get ready for the ride of a lifetime – yes, you will cherish the time spent there. But are there things you should know before you enter the portals of a B-school and are hit by the workload of case studies and myriad assignments? A little prep along the following themes may go a long way:
How often have you seen your favourite blog inundated with ads or that most followed Instagram account subtly promoting different brands? Influencer marketing has been around for quite a while as a form of non-conventional marketing strategy used by smaller brands but with larger brands also entering the fray, the need for it becomes all the more pertinent. With TV viewership dwindling and Online Ads being easily sidestepped (courtesy ad block software) Influencer Marketing is coming back with a bang!
Some decisions we take in life, change our lives forever. Not having anything better to do, Shreya , a 6 year old, decided to enroll for classical music classes in her summer vacations. She is now a world renowned bollywood singer. Had Newton not decided to rest in the shade of an apple tree, he wouldn’t have discovered gravity. Deciding to color my hair blue may not have any far reaching consequences other than inviting the wrath of my parents, but many other choices we make, do. And one among the many that do, is deciding to do an MBA. There can be 100 different reasons as to why one would decide to pursue MBA. You may wish to take your career to new heights, achieve financial stability or become an entrepreneur. You may want to give your eager parents a good enough reason to postpone marriage or you might simply it because your beloved is joining MBA and, of course, how can you be left behind. Sometimes, not knowing what else to do can also land one in a B school. Whatever may be the reason, doing MBA is a significant decision in one’s life and can turn out to be life altering depending on how you spend those 2 years.
