The Tata Zica Name Hunt Contest. Did it Work - Views From Prabhakar
Tata Motors had to consider re-branding its new car Zica, because it didn't quite research the fact well enough that Zika was a virus that was spreading through the world. Zika was declared a global emergency by the WHO just at the time Tata Motors was displaying their new car at the Auto Expo 2016.







