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'Marketing In The Moment' By Mr. Anupam Dikhit, Industry Manager, Twitter India

'Marketing In The Moment' By Mr. Anupam Dikhit, Industry Manager, Twitter India

On the 14th of January, 2016, VGSoM had the privilege of welcoming to the campus Mr. Anupam Dikhit, Industry Manager, Twitter India for an interaction with the students under the Vaarta’ 16 series of guest lectures. Specializing in the digital marketing ecosystem, Mr. Dikhit, who also has the distinction of being chosen as the Economic Times Young Leader in 2012, had a wealth of experience to share with the audience. In what was an exceedingly engaging session, the students gained some valuable exposure to ‘marketing in the moment’, a trend that is taking precedence over conventional marketing mechanisms, and more so  in a transforming global market characterized by the customer’s need for relatedness and instant gratification.

VGSoM Kharagpur
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Newspaper Industry : An Embodiment Of A Human Supply Chain

Newspaper Industry : An Embodiment Of A Human Supply Chain

A newspaper is an integral part of many people’s lives. It’s so deeply rooted in our lifestyle that even in this age of digitization it has firmly held its share of the market. But have you ever wondered how the newspaper reaches to your doorsteps every morning without fail?

IIM Indore
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Starting-up India

Starting-up India

2016 couldn’t have begun better for India’s start-up ecosystem with our Hon’ble Prime Minister Shri. Narendra Modi announcing a whole host of tax sops and incentives to further encourage start-ups bloom in this glorious land of opportunities which is home to probably the third-largest number of start-ups globally – India.

Sriram Kannan
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First Placement Offer Is Not Necessarily The Best Offer

First Placement Offer Is Not Necessarily The Best Offer

This season at FORE, the placement session which started in Nov 2015, is coming to an end with 90% students placed and many having multiple job offers from prominent corporates. Apart from the traditional recruiters from FMCG, IT/ITeS, Manufacturing, Banking and Consulting domains, there has been e-commerce, Unicornsand Tech start-ups recruiting from the campus, as well.

nitin s
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Marketing Mix: A Way Of Life

Marketing Mix: A Way Of Life

After a long time, I got an opportunity to meet my friend. We discussed a lot of things from our old memories to the significance of mind and human behavior. A very interested thing which came on the table was about traditional marketing concepts and how they are an indivisible part of human life and behavior. Generally, marketing concepts are considered as tools being used by businesses to grow and connect with their customers. Marketing campaigns are being run by corporates, social activists, political parties, government to enhance awareness about certain product, service, person or cause.

Keshav Sharma
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