Scaling the evergrowing summits | Yash Mayekar, IIFT
Aditya Birla Group (ABG) is a tree with its branches spread so far and wide, it is difficult not to come under its shade and encounter the products offered by them in my day to day life. But even more important than the products, are the moral values, the ethics, the sense of responsibility that reflect an ideal organization. We are all aware of the obvious fact that our planet’s climate is deteriorating, yet each one of us thinks our contribution won’t matter in the larger picture. Here, ABG comes in and sets an example of a responsible multi-national conglomerate. On visiting all of the sites associated with ABG and its subsidiaries, we see a “Sustainability” tab in all of them. On further research, we discover, how ABG is contributing towards the betterment of the planet through various initiatives like adhering to international sustainability standards, uplifting underprivileged societies, water resource management and many more. These initiatives positively impact my life, our country and the world as a whole. Right from a very young age, the values of environmental responsibility were inculcated in me, therefore, I can strongly relate to this ideology, of preserving our present world, so that our generation and the coming generations can live long, healthy lives in a free environment. Another way of trusting a company is to invest in the company. When it comes to investing, popular investors always suggest, we should associate and invest in a company that matches our values, and not just on the impulse of making a profit. I have been associated with Aditya Birla Sun Life Mutual Fund for over three years now, ever since the beginning, I had no second thoughts in investing in this company, and I think the three-plus years of association speaks for itself.
