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Aditya Birla Group - My Forever Companion - Ritu Sinha, IIFT Kolkata

Aditya Birla Group - My Forever Companion - Ritu Sinha, IIFT Kolkata

Aditya Birla Group, founded in 1857, has played a significant role in our lives growing up. This Indian multinational conglomerate which operates in 35 countries has set benchmarks as one of it's kind touching millions of people across the world. My association with the Aditya Birla Group has been since time immemorial. My formative years were spent in the suburbs of the 'City of joy' Kolkata. Going down the memory lane, one of the fondest memories were during the construction of our house. It was in the late 90s. My father would often take me and my brother to the site on the weekends for checking up on the progress of the building. We were seven and two years old, livid with energy. One of the vivid memories from the site were the Ultratech cement bags which would be kept stocked for the construction. While my father would be busy inspecting the house, me and my brother would play around with the sacks hiding behind and jumping on them. It was a precious moment for both of us which deepened our bond as siblings.

RITU SINHA MBA 2019-21 (Kolkata)
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Scaling the evergrowing summits | Yash Mayekar, IIFT

Scaling the evergrowing summits | Yash Mayekar, IIFT

Aditya Birla Group (ABG) is a tree with its branches spread so far and wide, it is difficult not to come under its shade and encounter the products offered by them in my day to day life. But even more important than the products, are the moral values, the ethics, the sense of responsibility that reflect an ideal organization. We are all aware of the obvious fact that our planet’s climate is deteriorating, yet each one of us thinks our contribution won’t matter in the larger picture. Here, ABG comes in and sets an example of a responsible multi-national conglomerate. On visiting all of the sites associated with ABG and its subsidiaries, we see a “Sustainability” tab in all of them. On further research, we discover, how ABG is contributing towards the betterment of the planet through various initiatives like adhering to international sustainability standards, uplifting underprivileged societies, water resource management and many more. These initiatives positively impact my life, our country and the world as a whole. Right from a very young age, the values of environmental responsibility were inculcated in me, therefore, I can strongly relate to this ideology, of preserving our present world, so that our generation and the coming generations can live long, healthy lives in a free environment.  Another way of trusting a company is to invest in the company. When it comes to investing, popular investors always suggest, we should associate and invest in a company that matches our values, and not just on the impulse of making a profit. I have been associated with Aditya Birla Sun Life Mutual Fund for over three years now, ever since the beginning, I had no second thoughts in investing in this company, and I think the three-plus years of association speaks for itself.

Yash Mayekar
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This is just the Beginning, The End is Far - Suhail Shangari, MDI Gurgaon

This is just the Beginning, The End is Far - Suhail Shangari, MDI Gurgaon

Many of us have started a new beginning and have boarded a train that will take us miles away, closer to our dreams, enriching us with knowledge and filled with some amazing experiences that we would not expect. Though the ride may be topsy-turvy, eventually it would be a journey that everyone would cherish. But what would happen after this ride reaches its destination? Would we all be done? We might think that we have achieved most of the things we ever wanted, but it will not be so. Instead, it would be the start of a new journey, boarding a different train, much better, much faster, bringing some more thrill.

SUHAIL SHANGARI
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A constant in my life changes|Ashish Mittal, MDI Gurgaon

A constant in my life changes|Ashish Mittal, MDI Gurgaon

One often comes across this very famous saying that “change is the only constant”. Let me use these words in a different order to present my life story. For me, what has remained constant through various changes in life is Aditya Birla Group (ABG). I remember vividly, my father taking me out for shopping for a function at my school a few years ago. I had not much sense of what clothes were good so I relied on my father’s decision of which brand to go for. It was then that I was introduced to my father’s preferred choice of clothing line, Louis Phillipe. That was one day when I knew nothing about the brand and today is a totally different story when this very brand makes more than half of my wardrobe. It is all about that connect and a sense of belonging with the brand that makes a space for itself in the mind and heart of the customers. In another instance, my parents zeroed in on Ultratech Cement for the construction of our house and that shall remain the preferred choice in the future for me as well because it indeed was an engineer’s choice, my father’s choice. From as big as a house to as small as a pair of socks, ABG has constantly influenced my life and not just mine but my family’s as well. And it shall continue to do so in the future because of the loyalty ABG has garnered by delivering the best in terms of quality. It is such subtle touches that any brand lends, in terms of value for customer, which influences lives of people in ways they never imagine, the way the ABG did in my case.

Ashish Mittal
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