Helping hand during 'drowning' times! - TAPMI

Aditya Birla Group has been instrumental in making changes to the way Corporates view CSR activities. In a corporate world where the most influential MNC’s indulge in CSR activities solely because it has been mandated by the Government, ABG has stood out. They have incorporated it in their work culture that it is most important to give back to the society. Their employees strive hard to accomplish these goals of the organisation. It is amazing how the company’s mission for its CSR activities “To actively contribute to the social and economic development of the communities in which we operate. In doing so, build a better, sustainable way of life for the weaker sections of society and raise the country's human development index” has been followed with such commitment and dedication by its employees. Being a survivor of the Kerala Floods, I am aware of how efficient their Code Red app is. The link to download the app was circulated across all social platforms. The society had placed its trust on the efficiency of the app taking into consideration the many contributions the group had made to the society. The damages caused by the floods were effectively minimized because of the efforts made by the team at Code Red. God’s own country will always be grateful for the group’s contribution throughout ‘drowning’ times.