How ABG Touches Lives Everyday - Pranav Thapak, TAPMI

You won't even realize it until someone asks you " how much does the Aditya Birla Group affects your life?" and then it will hit you "It has always been there". As for most of the things that always surrounds you in life you tend to ignore their importance, just how you miss good health when we get sick. It's hard not to use any of the Products or services that Aditya Birla Group has not played part in, even if you try to. The Closest that I've been with most of my life is Idea cellular Limited that's now renamed as Vodafone Idea Limited after the famous merger. It was 2004, I was in 4th standard when my parents bought a phone each with an Idea SIM for it and it has stayed with us since then. It was the time when most of the people in my small town were getting used to not forgetting their phone at their home. My father once left it at our family's friend Katari Uncles’s home, fortunately. No one could’ve expected what happened next. The Kataria's used to live in the outskirts of the town. My father checked and didn’t find his phone, he pulled over the car and asked my elder brother (who had turned 14 a day before) to call his number and check where the phone was. It rang at Kataria uncle’s place, somebody picked up and asked us to come back to their place urgently, we obliged. Kataria Uncle had suffered a cardiac arrest and was saved due to my father’s little mishap. Everybody thanked god, some thanked my father too but nobody thanked Idea because it worked as it supposed to and was easily taken for granted. So today I thank Idea for making us part of a life-saving event.  It touches my life whenever I call my dad and say I love you in the morning and it does when I say Pranaam (A Hindi Greeting) before hanging up to hear Khush Raho (stay happy) in reply.