Moving on to sustainability in the way they work, Novel is the world’s largest recycler of used beverage cans and Idea Cellular launched the ‘Green Idea’ initiative with Aditya Birla Group aiming at reduction in carbon dioxide emission. There is also a continuous endeavour to reduce carbon footprint, reduce water consumption and conversion of waste to raw material.
Giving back to the society is a cause that has been close to my heart and hence I have grown to appreciate the initiatives taken by Aditya Birla Group, in particular, the focus on de-addiction programmes and dowry-less marriage. I also am a strong proponent of higher education, for it is a respectable way to rise out of poverty which is again a key focus area for the Aditya Birla Group.
With such a strong vision to contribute to the country, the group has built a strong image of being a caring corporate citizen and thus, it has struck a chord with people of all socio-economic groups. Acting on an ethos of generosity and compassion is the cornerstone of their CSR policy which shall work in maintaining their brand image for many years to come.
PART B
I belong to a very conservative family. Being part of such a family has always posed various cultural and social challenges throughout my life. I had to go through many struggles and face many hardships even for pursuing my studies. As I was one of the first member of my family to pursue MBA. I had to convince my family to allow me to move out of my village to start preparing for CAT and XAT. But even after these difficulties I managed to score 99.6 percentile in my XAT 2019 examination.
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