Part A - Being born and brought up in a middle class family it's no surprise that I was easily exposed to ABFRL at quite a young age.Everyone rather knowingly or unknowingly has used product atleast once in his life.The brand has its roots in across almost every sector , be it fashion , telecom , finance , cement providing and catering to millions around the globe especially in india where it is headquartered.
Brands like Louis philippe and Allen Solly have made their stronghold in the fashion sector , their premium quality and price competitiveness have made youth vying for them.ABG has been an initiator of various campaigns such "style your change" by a popular brand - Pantaloons.It focuses on the customer relationship that ABG has been building upon since its inception . It signifies that the brand understand not only customer but their needs and desires too."Drop the tags" was another campaign urging consumers to drop labels and be true to oneself . Such initiatives were appreciated by the legislators and consumer alike.
In the telecommunications sector,Idea cellular led by ABG has been an aggressive competitor in the telecom industry.Its tagline "An idea can change your life" received huge praise from the customers and it rests in the mind of almost every indian.
And how can I forget "ultratech cement", providing me with a roof under my head since my birth.
With the latest acquisition of ethnic wear brand Finesse by Shantanu & Nikhil , ABFRL has gone one step further as it continues it conquest for Apparel Wear market domination.
Part B - My life journey has been deeply entrenched in academics during which I have faced challenging situations.After passing class tenth I was subjected to a challenge of change of my school .When I got admission to my new school I realised that accepting new teachers new work groups in a different environment was a whole new challenge .nevertheless i was able to integrate quickly into the school culture and the external label disappeared.Going forward , I cherished my decision and I realised that it helped me in instilling confidence in dealing with changing circumstances in life.
Another such instance came when I appeared for JEE MAIN exam.I had prepared with my heart and soul.I had invested 4 years of my life to achieve the dream of cracking JEE exam after the exam I was pretty confident that I would crack the exam .When the results came,I sat there in still motion.I had missed the cutoff my 1 mark.I was broken into bits and pieces .My dream of an admission into IIT was shattered in a matter of seconds.I had lost all hope . That was a turning point in my life.I had realised the hard realities of life.Nevertheless I continued to strive hard genuinely & honestly and eventually I was rewarded with an admission to a top b school in the name of IMT Ghaziabad.
