Marketing Lessons From 'The Martian' - How To Crack Marketing Internships Interview Effortlessly

The marketers ensured that the science shown in the film was understood, appreciated and promoted through their marketing campaign. They also ensured that different mediums were used to market the film. This enabled different audiences to be aware of the film. This practise of creating a seamless experience to promote a brand or product, across different channels at the same time, is called Integrated Marketing Communication. The video below explains the concept of IMC and how it can be implemented.

After all, the ads we see today are efforts by marketers to use the marketing mix to communicate their messages. In this video find out the various elements of the marketing mix.

Key Takeaways From The Video Above:

• IMC is the actual channel used to share the message created by marketers.
• Advertising is the most common marketing channel.
• Marketers use sales promotion as a B2B and B2C channel to market products.
• Events and experiences are channels used by marketers as well.
• PR is another channel marketers use to build rapport with consumers.
• Mobile marketing is a popular channel today since most of the world's population owns a cell phone.
• Direct and database marketing is used to get in touch with the end consumers with e- mails, telephone calls, etc.
• Personal or face to face selling is used to market and sell offerings.
• The message needs to be consistent across channels in order to impress consumers.
• Deciding on what channel to use involves evaluation of 3 basic factors- cost involved, ROI and target consumer.
• If you cannot communicate the message strongly to the right consumer at the right moment in the right way, it will not translate into sales.

Parts of this post are excerpts from the "How To Crack The Marketing Internship Interview" Masterclass.

Marketing is one of the most fun careers today. And if you are planning to do an MBA in Marketing, you have a bunch of opportunities. The problem then? Most MBA students interested in bagging a marketing internship think smooth-talking will be enough. Only it isn't. Because you need to stand out. Your articulation must be backed up with in-depth knowledge and a scientific approach. This masterclass will equip you to stand out in a sea of 'smooth-talkers.'

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