My Massive Aditya Birla Group Moment | Charvi Maheshwari, TAPMI

My first real encounter with Aditya Birla Group dates back to 15th of MAY 2004, when I was nine years old and first entered in a Peter England’s outlet in Rajasthan. Way back in 2004 I have been saving my pocket money for months to buy a birthday present for my father. Finally, when I had still collected only half the money but was very desperate to buy a gift, my mother decided to pitch in and she took me to the store. As a child, I was mesmerized by the sheer lights and the aura. After hours of confusion we bought one white shirt. My father was super elated and surprised on receiving the gift. For years, whenever he used it to wear it to work, I was somehow full of pride and that is why Aditya Birla Group is super big in my life. Growing up, I got exposed to brands like People and Pantaloons which for me were a “total value for money”. As a student I always had limited money but with Aditya Birla Group’s brand I not only received good quality but did not ever had to compromise over quantity. And as a college student Aditya Birla Group was big in my life. Later, when fashion took its toll on me, Forever 21 happened and rest is history. It was not only big but grand for me. Now, as an adult when I look down the memory lane, I can only see satisfaction and happiness associated with ABG be it my childhood, school days or college. #TAPMI #ABGLWooMe