Starbucks realised that it was leaving money on the table. It gave customers compelling reasons to visit it in the morning & afternoon but not in the late ‘evening’. It also realised that it has prime real estate in urban markets which it could be ‘monetising’ more efficiently & effectively in the late evening hours stretching till its closing time.
19 August, 2015
2 minutes Read
Starbucks' New Experiment - Strategy With RS
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