UltraTech, in association with InsideIIM, has come up with the UltraTech India Next Campus Edition 2019 for MBA students across India’s campuses. We want India’s best minds to solve some of India’s biggest infrastructure problems. Over the course of the competition, students will have to come up with an idea, a strategy, an execution plan for urban India that will not get confined to the folder of an HR professional at UltraTech. The winning ideas will be taken to the industry stalwarts for presentation! Find out more about the competition in this article.
9 August, 2019
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Can You Help Build The Nation With UltraTech Cement? Take Part In India Next Campus Edition - 2019
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Comments
Harveen Singh Johar
It can never do so in India, however good the strategy might be. In Indian consumers mind, bar and cafe are two different places. Plus, excise department and other wanted/unwanted hassles might not be worth to make the effort.
19 Aug 2015, 01.48 PM
Rajesh Srivastava
Harveen Johar. Yes in India it appears difficult to implement the 'wine & beer' because an establishment requires permit issued by the government to serve alcoholic beverages. Through this post I was attempting to make a larger point - How a company defines the business it is in, will define the direction & opportunities it will pursue. For instance Starbucks seems to have decided it wishes to be in Beverage business. And hence it is pursuing a path in which it is 'beta' testing the concept of serving wine & beer too during evening hours. Before taking any major shift in strategic directions it should be 'beta tested' & that is what it has been doing. It is also striving to localize the wine & beer selection to suit the local taste. Lesson for us: In India they may not introduce 'wine & beer' but they could launch any of the popular beverage form Indian menu - lasssi, mango panna, numbi pani, kalla khatta etc.
20 Aug 2015, 10.16 AM
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Comments
Harveen Singh Johar
It can never do so in India, however good the strategy might be. In Indian consumers mind, bar and cafe are two different places. Plus, excise department and other wanted/unwanted hassles might not be worth to make the effort.
19 Aug 2015, 01.48 PM
Rajesh Srivastava
Harveen Johar. Yes in India it appears difficult to implement the 'wine & beer' because an establishment requires permit issued by the government to serve alcoholic beverages. Through this post I was attempting to make a larger point - How a company defines the business it is in, will define the direction & opportunities it will pursue. For instance Starbucks seems to have decided it wishes to be in Beverage business. And hence it is pursuing a path in which it is 'beta' testing the concept of serving wine & beer too during evening hours. Before taking any major shift in strategic directions it should be 'beta tested' & that is what it has been doing. It is also striving to localize the wine & beer selection to suit the local taste. Lesson for us: In India they may not introduce 'wine & beer' but they could launch any of the popular beverage form Indian menu - lasssi, mango panna, numbi pani, kalla khatta etc.
20 Aug 2015, 10.16 AM