Are you interested in a marketing management career? Do you want to ace the placement game and land an internship with your dream company? InsideIIM, in association with ABGLP, brings you Learning #IRL. Brush up on basic concepts and revise for the placement season with this unique content. Check out this video and brush up on a basic marketing management concept today!
We’re talking of the consumer buying process that marketeers study to make powerful go to market strategies. Curious to know the consumer buying process? Check this -
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Interesting Fact About ABG:
www.vanheusenindia.com an initiative of Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Lifestyle is India’s largest and fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.
The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England — that personify style, attitude, luxury and comfort.
It also includes India's first fast-fashion youth brand, People; India’s largest fully integrated fashion multi-brand outlet chain, Planet Fashion; India's largest premium international brand retailer, The Collective and the British fashion icon, Hackett London's mono-brand retail in India.
What’s This?
Are you an aspirant wanting to get into b-school?
Are you a first-year student preparing for summer internship interviews?
Are you a second-year student preparing for final placements?
We’ve got something special for you. In association with Aditya Birla Group, InsideIIM brings you this unique new series called “Learning #IRL.” Get your monthly fix of sector-wise knowledge transfer, solve quizzes and case studies and find out what certain terms mean!
Why Learning #IRL?
If you want to:
1. Check your comprehension
2. Learn new concepts
3. Brush up on your concepts
4. Just test yourself
What’s This Series About?
In this series, we bring you 4 fun things. Basically, instead of reading boring textbooks, or trawling through search pages on Google, here’s your shortcut to learning with fun.
Quiz: Solve a quiz based on management concepts in marketing, HR, finance and operations. Test your conceptual clarity and know how! Basically learn with fun. Check out the Quizzes:
- July - Operations Management
- August - Marketing Management
Case Study: Solve a sector-wise case study every month! Don’t all interview prep experts tell you to sharpen your logical thinking and practise cases?! Well now, you can practise a case every month and find out how well you know various concepts! Check out the July Case Study On Operations Management for an OTT platform like Disney here. Share your answers on our community thread here.
Video: Check out this unique explainer video laying out the facts and figures for you. Whether it’s the 7 Ps of marketing or the Jidoka model in supply chain and operations, these videos tell you all. Have a specific concept you wish to understand? Let us know and we’ll help you comprehend it! Check out July explainer Video on an Operations Management concept called Hub & Spoke here.
Comic Strip: Reading reams of pages can be so boring. Now read comic strips and find out what’s what in your b – school curriculum! Wondering about Time Value of Money? Or perhaps HR strategies and tools? These comic strips will help you understand the same old concepts in new and refreshing ways. Check out July explainer Comic Strip on an Operations Management concept called Jidoka here.
The Learning #IRL series is for you.
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Comments
Shuvam Sanyal
does that mean in general category some one with 96 & 90 in X XII respectively and Non Engineer Bsc grad with 5.5 CGPA wont be acceptable even with 100 in CAT and with 2 year + work exp?..means below 67.5 in grad won't be acceptable?
22 Jan 2014, 12.20 PM
Aditya Agrawal
@Shuvam, these are not the cutoffs. These figures just give you the statistics from the current class of 2014. In another year, the minimum could be less or more than 67.5. On the other hand, IIM A stresses heavily on academic consistency. That's why it was very tough in the past for someone who had < 80% score in any of X,XII, BTech to get through. However, the criteria has changed for the next batch of 2016
23 Jan 2014, 11.31 AM
Rakesh Vankar
I belong to SC category and I have 58% in 10th, 78% in 12th and my CGPA of BBA degree reaches to 75%,is there any chances for me to get into IIMA, and if yes then can anyone tell me how many score I need in CAT? please reply asap!
28 Jan 2014, 08.52 AM
Manav Kumar
as from the stats shown that candidates from all categories have to have a minimum work ex,then does it mean that freshers right after graduation would make upto iim-a
21 Mar 2014, 09.00 PM
+Read Replies (1)
Team InsideIIM
We are the team behind your favourite platform.
When it shows 1 month, the basically have just given a value instead of 0. There are many freshers at IIM A.
26 Mar 2014, 12.33 AM |
Shubham Gupta
Thanks to Team InsideIIM for publishing these reports. At a time when the admission process is became far too complex, these will help a future aspirant to gauge his/her odds of securing and converting an A call. Eagerly waiting for the same statistics on IIM C!
15 Apr 2014, 05.11 AM
Swapnil Bhirud
Actually The sectional percentile cutoffs for IIM Ahmedabad are 85 percentile in each section( Quant and VA) for general category. How did they take people with less than the sectional cutoffs (check minimum percentile in each category)?
13 Jul 2015, 01.29 AM
+Read Replies (1)
Team InsideIIM
We are the team behind your favourite platform.
@Swapnil - Different criteria is different years. Class of 2014 means they used CAT 2011 scores. The criteria was released in 2011 and has changed at least twice since then
14 Jul 2015, 02.13 PM |
Ankit mani
10th 65%, 12th 72%(PCM) BA 60% . from which iim can i expect a call? is there any chance in IIM-A?
6 Aug 2015, 09.12 PM
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Team InsideIIM
We are the team behind your favourite platform.
Looks tough. You need to score in excess of 99.8 percentile
7 Aug 2015, 08.04 AM |
Gaurav Bishnoi
10th - 91, 12th - 81, Grad(hotel management) - 67 ... any chances?
1 Sep 2015, 05.50 PM
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Team InsideIIM
We are the team behind your favourite platform.
Please check here : http://insideiim.com/how-can-i-get-an-interview-call-from-iim-ahmedabad-cat-2015-pgp-2016-18/
1 Sep 2015, 07.20 PM |
Krsna Agrawal
10th-92.5, 12th-75.6, btech-around 78, can I get a call from IIM A and IIM C, if yes, then with how much CAT percentile?
25 Oct 2015, 11.58 PM
+Read Replies (1)
Team InsideIIM
We are the team behind your favourite platform.
Please go to konversations.com and ask - you should also look at this - http://insideiim.com/how-can-i-get-an-interview-call-from-iim-ahmedabad-cat-2015-pgp-2016-18/
26 Oct 2015, 12.40 AM |
Sanjay Gautam
I got 68.4 and 71.8 in 10 &12 resp. And my graduation score is 64..nd belonging from sc quota, how much score i need to get the call from FMS delhi.
3 Jan 2017, 02.48 AM